Guides
Practical, no-fluff guides on lead quality, B2B and AI-ready data, and how the reviewed marketplace works.
Buyer guide
A practical buyer's guide to purchasing lead data: the four fields that signal quality, the questions to ask, the red flags to avoid, and where a reviewed marketplace fits.
Read the guideB2B & automation
What separates a B2B lead list from a sales leads database your automation can actually run: the fields that make data machine-readable, and CSV vs API vs webhook delivery.
Read the guideSeller guide
A guide for lead sellers: who buys leads, what buyers need to see before they pay, how to price inventory, and how marketplace, broker, and direct sales compare.
Read the guideReal estate
Real estate leads are among the most expensive to buy. Here's how buyer, seller, and investor leads differ, what separates a good lead from a dead one, and whether exclusive is worth it.
Read the guideSolar
Solar leads only convert when the basics fit — homeownership, roof, bill size, and credit. Here's how to judge solar lead quality, appointments vs raw leads, and fresh vs aged.
Read the guideRoofing
Roofing demand is event-driven and hyperlocal. Here's how storm, repair, and replacement leads differ, why timing and geography decide value, and exclusive vs shared.
Read the guide